Pinterest trends to watch: What’s hot and what’s not in 2022

Pinterest is not only a platform for inspiration and creativity, but it also serves as a forecast for upcoming trends in various industries. As we welcome the new year, it’s essential to stay up to date with the Pinterest trends of 2022. From fashion and home decor to food and wellness, here is a look at what’s hot and what’s not in the year ahead.

Starting with fashion, sustainable and ethical choices will continue to dominate the runways of Pinterest and the real world. Consumers are becoming more conscious of the environmental impact of their fashion choices, leading to an increase in searches for second-hand clothing and upcycling ideas. Expect to see more “slow fashion” trends like capsule wardrobes, timeless pieces, and DIY alterations gaining popularity.

When it comes to home decor, an interesting trend emerging on Pinterest is “traditional meets modern.” It combines classic elements like ornate furniture and vintage textiles with contemporary aesthetics, such as clean lines and minimalist color palettes. Incorporating antiques with modern pieces creates a unique and eclectic look that is gaining traction among design enthusiasts.

Another intriguing trend on Pinterest’s radar for 2022 is sustainable gardening and urban farming. With more people seeking greener and healthier lifestyles, searches for indoor plants, vertical gardens, and urban farming techniques have soared. Whether you have a sprawling backyard or a cozy apartment balcony, expect to see an increase in people cultivating their green spaces and growing their own food.

Pinterest is also indicating a shift towards mindful eating and well-being. Diets and “quick fix” solutions are losing their appeal, with users searching for sustainable and balanced nutrition. Plant-based recipes and vegan cooking have seen a significant surge, reflecting the growing interest in reducing meat consumption and embracing a healthier lifestyle. Additionally, searches for self-care and mental health practices such as meditation and mindfulness have risen, highlighting the importance of holistic well-being.

Now let’s take a look at what might be losing its popularity in 2022 based on Pinterest data. One trend that seems to be declining is the use of rose gold. While it had its moment in recent years, searches related to rose gold jewelry, accessories, and decor have decreased. Instead, users are gravitating towards more earthy and neutral tones, such as terracotta and sand, providing a serene and organic ambiance to their spaces.

In terms of fashion, oversized and baggy clothing is also projected to take a backseat, with searches for fitted and tailored styles gaining momentum. As comfort remains a key factor, users are opting for more structured and form-fitting designs that still provide ease of movement and functionality.

These Pinterest trends for 2022 are sure to inspire both your personal style and living spaces. Whether you’re looking to revamp your wardrobe, redecorate your home, pursue sustainable practices, or focus on well-being, this forecast provides a glimpse into the hottest and coolest ideas of the year ahead. So, update your boards, get creative, and make the most of the exciting trends that Pinterest has to offer!

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